Your stock. Our store. We run all of it.
You import genuine Korean skincare. We build the online store, run the orders, answer every customer, market it, and tell you what to import next. You supply stock and receive the money. You never have to log in to anything.
Why this stock can sell online
We will not try to be the cheapest store in Pakistan. Large sellers buy as distributors and win that fight. We win on three things they do badly: proof that every product is genuine and fresh (batch and manufacture date on every page), always in stock on the best sellers, and complete skincare routines instead of single bottles.
Our work
Brands we have built
Vitalis Living
Natural health supplements, sold online across Pakistan
Our own brand. We built it from the ground up and run all of it: products, online store, content, ads, customer service and dispatch. 14.3K followers on Instagram.
Who does what
You stay offline. We cover every job.
| Job | Us | You | How it works |
|---|---|---|---|
| Importing and holding stock | You import and hold the main stock. If we pack for you, we keep 2 to 3 weeks of working stock at our dispatch point and refill it weekly. | ||
| What to import next | Every month we send a reorder list built from real sales: which products, how many, and by when. You approve and place the order. | ||
| Online store | Built, updated and priced by us, registered in your name. | ||
| Orders and courier | Every order confirmed on WhatsApp, booked with the courier, labelled and tracked to the door. Failed deliveries followed up and COD reconciled. | ||
| Pick, pack and ship | Your choice. Your team packs at your warehouse from our daily pick list and labels, or we do it at our dispatch point. See the two options below. | ||
| Customer service | WhatsApp, Instagram and Messenger DMs, 10am to 6pm, 6 days a week. Damaged items are replaced, not turned into vouchers. | ||
| Returns and failed deliveries | Received, checked and put back into stock, logged in the weekly report. | ||
| Social media | Instagram, TikTok and Facebook. Content, posting and replies. Creator work is arranged by us and billed at cost plus 15%. | ||
| Ads | Meta, TikTok and Google Shopping. Your card pays the platforms directly; we run the campaigns. | ||
| Money | COD is paid by the courier into your bank. Card payments land in your bank. We never hold your money. | ||
| Reporting and decisions | A one page report every Monday. One 30 minute review a month where you approve budget and restock. |
Scope
What we set up, and what we run every month
Set up, weeks 1 to 5
Brand
- Store name and logo: 3 directions, 2 developed, 1 final, with a short brand guide
- Packaging: box sticker, thank you card and an authenticity card with batch details
Store
- Online store: Shopify, mobile first, all 20 products with ingredients, skin type, how to use, batch and expiry; 4 routine bundles; an authenticity page with your import proof
- Checkout: cash on delivery with WhatsApp confirmation, cards and wallets
- Payment gateway: card and wallet payments integrated (for example Safepay or PayFast, with JazzCash and Easypaisa), tested end to end and settling straight to your bank
- Routine finder: a short skin quiz that recommends a routine from your products
- Search: product titles, descriptions and page structure written for Google, and the store submitted to Search Console
- Store policies: shipping, returns, privacy, terms and authenticity pages
Operations and support
- Operations: courier accounts, packing standard, stock sheet, returns process, and either training your packer or setting up our dispatch point
- Team: hire and train an operations person and a customer support person, including product training on all 20 products
- Support playbook: answers for every product (skin type, how to use, what not to mix) and reply templates for WhatsApp and DMs
- Automations: WhatsApp order confirmation and delivery updates, abandoned cart reminders, and review requests after delivery
Marketing
- Social pages: Instagram and Facebook set up with the first 9 posts, made from the brands' official imagery. TikTok set up and ready for reels, since TikTok runs on video only
- Creators: 25 skincare creators chosen and sent products for honest reviews
- Launch offer: first order code, creator codes and a launch bundle, set up and tracked
- Shopping feeds: Google Merchant Center and a Meta catalogue, so products show in Google Shopping, Instagram Shop and product ads
- Tracking: Meta, TikTok and Google set up so every rupee of ads is measured
Every month, from week 5
- Operations: order confirmation, daily pick list, courier booking and labels, tracking, failed delivery follow up, returns, COD reconciliation, stock count
- Customer service: WhatsApp, Instagram and Messenger DMs, 10am to 6pm, 6 days a week, first reply within 1 hour
- Social media: the Starter package (12 stories, 6 posts and 2 UGC reels a month) plus page handling: captions, posting, and replies to comments and story mentions. Made from the brands' official imagery; fresh content for the website is billed separately
- Ads: Meta, TikTok and Google Shopping campaigns, new creatives every week, budget moved to what sells
- Store: pricing, bundles, offers, sale calendar (11.11, Blessed Friday, 12.12, Ramadan), product page updates
- Reorders: sell through by product, slow movers flagged early, and a monthly reorder list timed to your supplier's lead time so best sellers never go out of stock
- New arrivals: up to 10 new products from each shipment listed and launched a month, with pages, content and ads
- Reporting: Monday one page report, monthly review with you
Timeline
Live in 5 weeks, first reorder placed on real sales
Swipe the chart sideways to see all 16 weeks.
Investment
What it costs
Set up
PKR 400,000
Everything in the set up list above. 50% at signing, 50% when the store goes live.
Theme licence and domain (about PKR 60,000 to 100,000, once) and the first print run of packaging are paid at cost.
Running the store
PKR 365,000 a month
Plus an operations fee per order shipped, and 5% of Net Sales above PKR 1,500,000 in a month. The fixed part is paid in advance; per order fees and growth share are billed after month end.
Net Sales means delivered orders, less returns, cancellations and discounts.
A dedicated operations person for order confirmation, courier booking and labels, tracking, failed deliveries, returns, COD reconciliation and stock records. Plus a fee per order shipped, which covers the team as volume grows (see below).
One person answering WhatsApp, Instagram DMs and Messenger: product questions, skincare advice, order status, complaints and return requests. 10am to 6pm, 6 days a week, first reply within 1 hour.
12 stories, 6 posts and 2 UGC reels a month. Move up to Growth or Scale any month. Made from the brands' official imagery; fresh content for the website is billed separately (see below).
Captions and hashtags, scheduling and posting, replies to comments, story replies and mentions, monthly content plan.
Meta, TikTok and Google Shopping. Campaign setup, weekly creative tests, daily budget control.
Pricing, bundles, offers, restock planning, weekly report and monthly review.
Social media: price per piece or a package
| Piece | Single | Volume price | Best price |
|---|---|---|---|
| Story | PKR 2,000 | PKR 1,800 12 or more a month | PKR 1,500 30 or more a month |
| Post | PKR 3,500 | PKR 3,200 10 or more a month | PKR 2,800 20 or more a month |
| UGC reel | PKR 20,000 | PKR 18,000 8 or more a month | PKR 16,000 12 or more a month |
| Package | Each month | Price |
|---|---|---|
| Starter (included above) | 12 stories, 6 posts, 2 UGC reels | PKR 80,000 |
| Growth | 20 stories, 10 posts, 4 UGC reels | PKR 135,000 |
| Scale | 30 stories, 15 posts, 8 UGC reels | PKR 210,000 |
Page handling of PKR 30,000 applies to any package. Extra pieces are added at the single price until the next package costs less, then you move up.
What content is included, and what is billed separately
Social media is covered as shown above. Your posts, stories and reels are made from each brand's official product imagery and videos, so there is no extra production cost for social.
Billed separately, at cost plus 15% handling and paid by you:
- Fresh content: new photos and videos made beyond the brands' standard imagery, for example website banners
- Creator content: creator and influencer fees, UGC videos and paid collaborations. The 15% handling covers finding, briefing and managing each creator, and checking their content before it goes live
We share the quote before anything is booked, and nothing is booked without your approval.
Operations: fee per order shipped
You choose who packs. Everything else in operations stays with us either way. The rate drops as volume grows, and each band only applies to the orders inside it.
| Orders shipped in the month | Ops only (you pack) | Ops plus pick, pack and ship |
|---|---|---|
| First 1,500 (up to 50 a day) | PKR 70 | PKR 140 |
| 1,501 to 3,000 (50 to 100 a day), 10% less | PKR 63 | PKR 126 |
| 3,001 to 6,000 (100 to 200 a day), another 10% less | PKR 56 | PKR 112 |
Example: 20 orders a day is about 600 orders a month, so PKR 42,000 with you packing or PKR 84,000 with us packing, on top of the PKR 50,000 base. Above 200 orders a day is quoted separately.
Pick, pack and ship: two options
At your warehouse
PKR 70 per order, ops only
- Your staff pick and pack from the pick list we send each morning, with courier labels printed and ready
- We set the packing standard and train your packer once, in week 4
- The courier collects from your warehouse; we handle everything after handover
- Stock never leaves your premises
With us
PKR 140 per order, ops plus packing
- We keep 2 to 3 weeks of working stock at our dispatch point and refill it weekly from your warehouse
- Orders confirmed by 4pm are picked, packed and handed to the courier the same day
- Stock in our care is our responsibility, counted every week and reconciled with orders and returns
- You do nothing at all; we arrange stock transfers, transport at cost
Storage with us (Option 2 only)
| Storage type | Best for | Per cubic metre, a month |
|---|---|---|
| Standard, dry shelving | Cleansers, masks, creams | PKR 1,000 |
| Climate controlled (recommended) | Sunscreens, vitamin C and retinal serums, which break down in summer heat | PKR 3,200 |
Billed on the space used, measured at month end, minimum 1 cubic metre. Skincare is compact: your full current stock of 2,928 units fits in about 1 to 1.2 cubic metres, so storing all of it climate controlled is about PKR 3,200 to 3,800 a month. You can keep only working stock with us, or all of it.
Either way, packaging materials are paid at cost, and everything outside packing (order confirmation, courier booking, tracking, returns and COD reconciliation) stays with us under the operations fee.
Paid by you, on top of our fee
- Ad budget: paid by your card straight to Meta, TikTok and Google. Set by you each month.
- Courier: about PKR 120 to 240 per order at the lowest weight class, depending on the region, deducted from COD before it reaches your bank.
- Packaging: about PKR 80 to 120 per order.
- Payment gateway fees: a small percentage on each card or wallet payment, charged by the gateway at its published rate.
- Store software: Shopify and apps, about PKR 30,000 a month.
- Fresh and creator content: new photos and videos beyond the brands' standard imagery (for the website) and creator fees, at cost plus 15% handling, each one approved by you first.
- Creator samples: taken from your stock, about 50 units in the first two months.
Launch plan
The steps to launch, and what each one costs you
| Step | When | What happens | You pay |
|---|---|---|---|
| 1. Sign and share papers | Week 1 | Agreement signed. You share stock list, import papers and business details. | 200,000 50% of set up |
| 2. Accounts and stock audit | Weeks 1 to 2 | Store, domain, courier and payment accounts opened in your name. Batch, expiry and landed cost checked, prices set. | 60,000 to 100,000 theme and domain, once |
| 3. Brand and packaging | Weeks 1 to 3 | Store name, logo, box sticker, thank you card and authenticity card designed and printed. | 80,000 to 120,000 first print, about 1,000 orders |
| 4. Store and product pages | Weeks 1 to 4 | All 20 products, 4 routine bundles, authenticity page, checkout and tracking. | Included |
| 5. Operations ready | Weeks 2 to 5 | You choose who packs. Team hired and trained, packing standard set, test orders sent end to end. | Included |
| 6. Content and creators | Weeks 3 to 6 | First 9 posts from brand imagery, 25 creators sent products from your stock. | 5,000 to 10,000 delivery of creator boxes |
| 7. Go live | Week 5 | Store opens to creators and WhatsApp first. Monthly service starts. | 200,000 second 50% of set up |
| 8. Ads on | Week 6 | Meta, TikTok and Google Shopping campaigns start. | Your ad budget set by you |
What the first two months could cost
Set up fee 400,000, theme and domain 60,000 to 100,000, packaging 80,000 to 120,000, store software for the first month about 30,000, creator deliveries 5,000 to 10,000.
Monthly fixed fee 365,000, operations fee at about 300 orders (21,000 if you pack, 42,000 plus storage if we pack), store software about 30,000. Courier comes out of COD and is not paid upfront.
Not included: your ad budget, fresh or creator content you approve, and the growth share, which only applies once Net Sales pass PKR 1,500,000 in a month.
Estimates based on today's prices; theme price depends on the dollar rate. Every outside cost is quoted to you before it is paid.
What you could keep
Your month, in numbers
Move the sliders to see what reaches you after every cost, including ours. Your landed cost is the one number only you know.
Assumes an average order of PKR 6,300 (about 1.6 products, bundles included), 88% of orders delivered, PKR 280 courier and packaging per order sent (about PKR 180 courier plus PKR 100 packaging), and PKR 30,000 a month for software. Packing at your warehouse assumes your own staff, not counted here. Packing with us includes 1 cubic metre of climate controlled storage. All estimates, not a promise of sales.
Terms
Good to know
- Everything is in your name: store, domain, social pages, ad accounts, courier and payment accounts. We work with admin access.
- Your money never passes through us. Courier and card payments settle to your bank. You pay our invoice separately.
- Stock is counted weekly and reconciled against orders, returns and creator samples. Any gap is ours to explain.
- Minimum term 3 months, enough to learn what sells and place the first reorder on real data. After that, month to month with 30 days' notice.
- If we part ways, you keep everything: store, pages, customers, content and reports, with a full handover.
- Authenticity comes first. We only sell stock with import papers and at least 6 months of shelf life left. Short dated stock is cleared as a marked sale.
- Up to 10 new products a month are included. A new brand launch of more than 20 products is quoted separately.
- All prices in PKR, exclusive of GST.
To start, we need four things
- Stock list with batch numbers and expiry dates, and where the stock is kept today
- Import papers for the lot (customs documents and supplier invoice)
- Business details for the accounts: business name, NTN or CNIC, and the bank account for payments
- Your landed cost per product and your supplier's lead time (order to arrival), so we can price well and reorder in time
Sign, send these, and week 1 starts the next Monday.